Wednesday, 6 July 2011

Surveys, research and other rubbish.

I've just read an article on the Independent website that recent research has found that people with wider faces are more likely to cheat and lie, yet make better businessman (duh). Make of this shit what you will, but I'm certainly the exception that proves the rule: I'm a useless businessman and couldn't lie to cover up my iniquities if my life depended on it, so I don't cheat. Too stressful and what's the point, anyway? Predictably, the picture they used as a header was Richard Nixon; even forty-odd years after his administration, he's still trotted out as the last person in the developed world to mislead anyone about anything.

I'm not saying it's not worth conducting research into behavioural traits, but should the findings of one group of 'scientists' extrapolated from a mere 192 business students really merit front page treatment in a so-called 'serious' daily? Just a couple of years ago, an admittedly privately-funded item of scientific research in the UK came to the conclusion that a man's enthusiasm for female breasts was - no, seriously - fundamentally sexual in nature. What???? Men find tits attractive? How much did this piece of research cost? I know they were trying to find out if there was maybe an infant-mother angle to explore, but really. Honestly. In the end, who cares? We love tits, it's what we do. Everything else in our life is padding until we can see some more. Is it important where the impulse comes from? OK, that's way too much information about me, but which straight man is any different? Only broad-faced business students would dare disagree with that.

The most upsetting aspect to all this is the fact that our news sources are under such incredible pressure to keep us poor, sad punters supplied with new news items twenty-four hours a day that they are required to publish this kind of drivel and hope they keep their reputation in the process. Little matter the content or erudition, the important thing is to line up a new series of words under the cloak of serious journalism. In the absence of informative, thought-provoking articles we are obliged to continue rating the titles we know, elevating their buffed-up news-wire offerings to the status of true information.

Read it.

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